Packages and booking options

Packages are the services you offer, such as a full wedding day or a one-hour engagement session. Each package has its own page with its photos, price, and details. You can show your packages together on your packages page, or share one privately with a link.

Adding a package

Select WEBSITE > Packages in the left menu.
Click Add Package.
Choose Template to start from a suggested package, or New to start from scratch.
Choose how clients will book the package, then click Next.
If you chose Template, type the kind of session you offer, such as elopements, choose one of the AI-generated templates, and click Next.
Fill in the package in the Package Editor, which opens next, then click Save.

The Add Package box over the Packages list, with Template and New

A template fills in the name, price, duration, and What’s Included. Change them to match what you offer.

Choosing a booking option

Each package’s booking option sets how clients book it. To change it, open the package and go to Package Information > Booking Options.

The four booking options, and how clients book a package with each one
Booking option	How clients book
Contact Form Only	They fill in the package’s contact form to request a booking. See Contact forms.
Booking With Calendar	They choose a date and time, then send you a booking request.
Instant Book	They choose a date and time, then pay to book straight away.
Mini Session	They choose one of the time slots you’ve set up. See Mini sessions.

Plan required

On the Website plan, packages use Contact Form Only. Booking With Calendar, Instant Book, and Mini Session come with Core and All You Need.

Compare service plans

For Booking With Calendar and Instant Book, untick Show Time Picker if clients should choose only a date.

With either option, clients can choose from the days and hours you set under Calendar. To limit how far ahead they can book, tick Apply available weeks and enter a number of weeks. See Your calendar and availability.

Package Information with Booking Options set to Booking With Calendar and Show Time Picker ticked, and the package’s page in the preview

Instant Book takes payment through Stripe, so connect Stripe before you use it. See Getting paid.

Filling in your package

The Package Editor has seven sections:

The Package Editor’s sections, and what each one holds
Section	What it holds
Package Information	The package’s name, web address, category, duration, booking option, price, and add-ons
Images	Your photos, and a YouTube or Vimeo video if you have one
What’s Included	What clients get, such as hours of coverage and the number of photos
What to Expect	Optional. What happens after a client books, on the day, and after the shoot
Description	Optional. A few paragraphs about the package
Policies	Your payment, extensions and reshoots, cancellation, weather, add-ons, and license policies
Contact Form	The questions clients answer when they book. See Contact forms.

The Package Editor with its sections listed on the left and the package’s page in the preview

Under Duration of Coverage, enter the session length in hours or minutes. To leave it off the package, tick Hide duration.

To show the price as a starting price, tick Include “Starting at” under Price.

Under Images, upload your photos and drag them into order. Include at least 3 landscape photos, so the package’s photo grid is complete.

For extensions and reshoots, cancellation, and weather, you can tick Use Focal’s Default Policy instead of writing your own.

Adding add-ons

Add-ons are extras clients can add to a package, such as an extra hour or a second photographer. Clients add them when they request a booking, and choose how many.

To create one, open the package and go to Package Information. Click Create New Add-on, enter a name and price, then click Create add-on.

To add one you’ve already created to another package, use Choose from existing add-ons.

Publishing a package

A new package is a draft until you publish it. In your Packages list, open the actions menu (the three dots) on the package and choose:

Publish on Portfolio to show it on your packages page, where anyone can view it.
Publish as Private so only people with its link can view it. To share it, choose Copy Package Link from the same menu.

The Packages list with a draft package’s actions menu open, showing Publish on Portfolio, Publish as Private, Edit, Duplicate, and Delete

A package needs a name, duration, price, What’s Included, and at least one photo before you can publish it.

The same menu has Edit, Make Draft to take a package off your website, and Duplicate to start a new package from a copy.

For a published package, it also has Show on Marketplace, which lists the package on the Focal Marketplace, where couples looking for a photographer can find it. Bookings that come through the Marketplace have an 18% fee.

Before it adds your first package, Focal asks you to connect Stripe and accept the Focal Marketplace Agreement. Your profile also needs a cover photo, profile photo, company logo, and favicon. To take a package off, choose Remove from Marketplace.

Organizing your packages page

Set up your packages page from the top of your Packages list:

Title: Click the pencil icon beside Change Live Page Name.
Description: Click Add Live Page Description.
Categories: Click Add Category to create one. Then open each package and choose its category under Package Information > Categories.
Order: Click Reorder Packages, then drag your packages into order or sort them by name, price, or duration.

The Packages list, with the page name, Add Category, Add Live Page Description, Reorder Packages, and Add Package above the packages

Each category has its own description and order. Select the category at the top of the list first.

On your packages page, each category shows as a tab, with its own description.

Still need help?

Email contact@bookfocal.com and a member of our team will help you.