We hear this all the time
Every one of those comes from trying to run the whole thing on your own.
“I’m not getting enough inquiries”
“Photographers I know are booked solid and I’m not”
“I’ve paid for visibility before and couldn’t point to a single booking”
“I don’t have time to do it all”
“I don’t know how to market myself”
You've tried to fix this before
Maybe a directory listing. Maybe a course, or a marketing package someone sold you at a conference. You paid, your name went up somewhere, and by the end of the year you couldn't point at one wedding it brought in.
It didn't work. That's not on you.
A listing puts your name on a page and leaves the rest to you. A course gives you a list of things to do and leaves the rest to you. Nobody keeps that up on their own for long.
Photographers who were in your shoes
Most of them had already tried to sort this out on their own first.
How a wedding actually gets booked
We don't disappear on the two steps that are yours. The sale can land anywhere from the engagement offer onward, and it tends to land early.
In Ignite, more than 70% of couples pay their first deposit before the engagement session even happens.
Learn the Steps of IgniteWhat loses you weddings
Most of these go unnoticed until a booking is already gone. We watch for them, so you won't have to open a dashboard or read a report.
Your campaigns
New creative, audiences and landing pages, tested across our campaigns.New creative, new audiences, new landing pages, tested constantly. You get what we’ve learned from every campaign we run.
Your booking link
No free slots for three weeks and couples will book someone else.If there’s nothing free for three weeks, couples don’t wait around. They will book someone else.
No-shows
Booked and not turning up is fixable, and rarely their fault.If couples are booking consultations and not turning up, that’s fixable, and it’s usually not the couple’s fault.
Your offer
Whether what couples see gives them a reason to decide now.Whether what you’re putting in front of couples gives them a reason to decide now.
Packages and pricing
A big one. It sits behind most “we’ll think about it.”This is a big one. It sits behind consultations that end with “we’ll think about it.”
Follow-up
Most weddings get booked after the first conversation.Most weddings get booked after the first conversation, not during it.
Your Focal team
You're not on your own
There's a team on your campaigns, and you'll know them by name. Here's what they'll help you with:
- 1.Your packages and pricing, gone through properly
- 2.What to say, and when to say it
- 3.Notes before the call, a plan for afterwards
- 4.Feedback on your call recordings, and what to change
It's not a course sitting in a login you'll never open. It's help with the couple you're speaking to on Thursday.
The monthly fee is low on purpose
Most of what we earn comes from the weddings we help you book, so no bookings means no revenue for us.
That's why we're still chasing a couple who went quiet three weeks ago, and why we'll tell you your packages are the reason people keep saying they want to think about it.
Across the program
- 0
- Booked in weddings
- 0
- Consultations booked
Per photographer
- 0
- Consultations a month
- 0
- Earned per $1 spent with Focal
You've built your craft.Now build the business.
We'll bring you the couples. You do what you already do well.
FAQs
Take the consultations, shoot the engagement sessions, and shoot the weddings you book. We handle the ads, the inquiries and the booking. You’ll need real availability in your calendar and you’ll need to turn up. The engagement sessions are where most of your time goes, and the packet covers how that side of it works.
A listing or a course sells you a chance and leaves you to do the rest. We do the rest. And we take 25% of the weddings we help you book, so if it isn’t working for you it isn’t working for us.
No. That’s our end of it.
If couples tend to book you once they’ve met you, you’re the sort of photographer this works for. Being easy to talk to matters more here than being slick on a call. The rest we work on with you: what goes out beforehand, how you follow up, and how your packages are put together.
A low monthly fee, a one-time setup cost that goes into your ad spend, and 25% of the weddings we help you book. The full numbers are on our pricing page.
Your campaign goes live not long after setup and inquiries come in from there. Most photographers see their first bookings within 30 to 60 days. The exact pace depends on your market and the time of year.
Canada and the United States.
Get the full picture first
What we do, what you'd do, what it costs. Read it whenever suits you. There's a link at the end to book a call if you want one.