You Know
Photography
We Know How To
Book Weddings

Great photos aren’t enough to get you booked.

So you’re left with typical options:

  • Ad Campaigns

    Bring in leads, but leave you responsible for follow-up, sales, and conversion.

  • Courses

    Teach you what to do, but still leave you doing the work yourself.

  • Directories

    Put you in front of couples, alongside other photographers competing for the same booking.

  • Organic Marketing

    Requires consistent posting, content creation, and ongoing SEO to keep bringing in inquiries.

What Makes Ignite Different?

We don’t just bring you leads. We help turn them into bookings.

Included in Ignite

  • Ad Campaign Creation & Management
  • Client Communication & Outreach
  • Consultation Scheduling
  • Direct Booking Support

What Ignite Can Look Like For You

0
In Wedding Bookings
0
Leads Generated
0
Weddings Booked
0
Earned Per $1 Spent

Ignite To-Do List

Managed by Focal
  • Run and manage ad campaignFocal Team
  • Reach out to leadsFocal Team
  • Meet with couplesYours
  • Shoot engagement sessionYours
  • Capture WeddingYours
  • Follow-up with ghosted leadsFocal Team
  • Set up consultation callFocal Team
  • Reschedule meetingFocal Team
  • Send booking proposalFocal Team
  • Monitor lead conversionsFocal Team

How Ignite Photographers are booking $70,000+ in weddings

Engagement Session Campaign

You may be familiar with this campaign type. Here's how our process is different.

Engaged couple at sunset

Inquire now to claim your session.

Claim an
Engagement Session

[Your Location]

Why this campaign works

  • Lower barrier to entry

    Couples can get to know you without making a major commitment upfront.

  • Build trust earlier

    You get face time with couples before they choose their wedding photographer.

  • Become part of their wedding plans

    Instead of being another photographer they discover later, you build the relationship early.

What Ignite Actually Looks Like

  1. 1

    We launch the campaign

    Engagement session ads run from your own Meta accounts, built and managed by our team.

    Meta AdsDraft
    Engaged couple at sunset

    Inquire now to claim your session.

    Claim an
    Engagement Session

    [Your Location]

  2. 2

    Couples inquire

    Interested couples submit their wedding details through your landing page.

    Engagement Session Giveaway

    Name

    Bella & Marcus

    Email

    bella.m@email.com

    Wedding date / venue

    May 2027 — Wander Farms

    Photographer booked?

    Not yet

    Budget

    $3,000 – $4,500
  3. 3

    We qualify the opportunity

    Every inquiry is checked against your ideal-client criteria before it reaches you.

    Qualification

    • Wedding date
    • Wedding venue
    • No photographer booked
    • Workable budget
    Qualified lead
  1. 4

    We reach out

    Qualified couples get personalised outreach from our team with your call link.

    You’ve been selected as a finalist in the engagement session giveaway.

    Your next step is to book a call.

  2. 5

    Calls get booked

    Consultations land directly in your calendar, reminders included.

    New event
    Engagement photography call

  3. 6

    You meet the couple

    You show up to the call and do what you do best. No pitch required.

    Qualify the couple
    Learn about their plans
    Package & budget alignment
    Next steps
  1. 7

    Engagement + wedding offer

    If you want to work with the couple, we reach out and share a booking proposal.

    70%+ of couples
    book their wedding here

    If They Don’t Book?

    You still have the opportunity to impress them at their engagement session!

Hear From Other Photographers

Real words from photographers building their wedding business with Ignite, booking weddings with more confidence and less guesswork.

“I’ve booked a significant number of weddings through Ignite, and it’s made a real difference in my business.”

“I have booked some weddings next year through the ignite program and the couples booked are all my ideal couples, which I was struggling with when I was doing my own marketing.”

“I’ve already booked a wedding (and looking like another one in the works) within the first couple weeks of calls - which I was really not expecting to happen so fast”

“With Focal’s team by my side... the sky’s the limit and I’m excited to get there!”

“More of the couples seem ready to book, so lead qualifying feels better.”

“We previously invested in other platforms... the return on investment was nothing compared to being partnered with the studio management team at Focal.”

We Only Win When You Win

Our model is built around bookings, not high monthly fees.

1 Year Plan

$450/month

Ad spend$225
Ignite program$225

25%revenue share

Only on weddings booked through Ignite.

What’s Included

  • Campaign Creation & Management
  • Custom Pricing & Landing Pages
  • Client Communication & Follow-up
  • Booking & Payment System
  • Lead & Communication Tracking

Start With an Ignite Trial Period

We build your Ignite account, ad campaign, and dedicated web pages for a one-time $450 setup fee.

Credit Your Full Setup Fee

Once live, we credit the full $450 toward your first two months of ad spend.

One-time setup fee

$450

Paid once, at signup

Month 1

+$225additional ad spend

Covered by your setup fee

Month 2

+$225additional ad spend

Covered by your setup fee

When Does Ignite Start Paying For Itself?

≈2Weddings

Can cover your full year of Ignite.

  • 12 months of ad spend
  • 12 months of studio team support

Everything after that is profit

Plus

Get paid for engagement sessions

0+

Sessions photographed

$0+

Session revenue

Frequently Asked Questions:

No. While we often see bookings come through months after you begin Ignite, you’re not contractually obligated to continue if it doesn’t feel like the right fit. There are also no penalties for cancelling early. Ultimately, we only win when you win!

All client payments go directly to you. Once a client’s wedding payments reach the 50% threshold, we’ll send you an invoice for the revenue share through your preferred payment method.

We want to limit your workload as much as possible, but the more you put into Ignite, the more you can get out of it. Aside from meeting with clients, photographing sessions, and booking weddings, we simply ask that you communicate clearly and efficiently with our team. There can be a lot of collaboration involved in booking a wedding, so being a strong team player goes a long way!

Not at all. If you’re happy with your current website, you can continue using it. We’ll simply build the standalone pages needed specifically for Ignite clients. If you’re ready to update your wedding website, we can also build a full SEO-optimized website as an add-on to Ignite.

Interested if Ignite is the Right Fit for You?